SYLENA

SOFTNESS WITH A STRONGER point of VIEW

BRAND IDENTITY • CREATIVE DIRECTION
Sylena eau de parfum bottle with a poppy label, resting on its printed cartons

Creating a contemporary feminine brand where softness and character coexist through expressive typography, considered details, and a refined visual language. Explore my brand identity design services.

01.
Sylena perfume campaign on a large screen, a model holding the bottle above a gathered crowd

A DIFFERENT kind of FEMININITY

Sylena was created around a more nuanced expression of femininity. One that can feel soft without becoming delicate, elevated without feeling distant, and expressive without relying on the expected.

The identity needed to capture that balance. Something distinctive and emotionally engaging, with enough restraint to feel considered and enough personality to remain recognisable.

02.
Two deep red Sylena business cards, one resting on a grey velvet chair
Two deep red Sylena business cards, one resting on a grey velvet chair

STRATEGY FIRST,
design SECOND

The creative direction was built around contrast: softness and strength, restraint and expression, familiarity and individuality.

This idea informed every part of the visual system, from the typography and proportions to the colour palette, imagery, and supporting graphic elements. The result is an identity that can shift between quieter and more expressive moments while remaining cohesive.

Every detail was designed to give Sylena a visual language of its own, rather than simply fitting into an existing aesthetic.

03.
Blind embossed Sylena artwork of a woman holding the perfume bottle on deep red paper
Blind embossed Sylena artwork of a woman holding the perfume bottle on deep red paper

DESIGNED with
INTENTION

The visual identity brings together expressive typography, subtle organic details, and a carefully controlled composition to create a world that feels unmistakably Sylena.

Rather than relying on decoration, each element has a role within the wider identity. The contrast between softer forms and more structured typography creates tension, giving the brand a presence that feels feminine, contemporary, and self-assured.

IN-DEPTH LOOK
Sylena Awaken Your Senses poster with a poppy, above gloved hands holding the perfume
Black and white Sylena editorial collage of torn paper, typewritten text and the perfume bottle
Silver embossed Sylena poster on black textured paper, a figure raising the perfume bottle
Ivory envelope sealed with a red Sylena wax seal
Ivory envelope sealed with a red Sylena wax seal
Sylena Paris at Dawn campaign portrait of a woman in a pearl necklace and soft feathers
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